Business Support - China
China is full of opportunity — and complexity
“Your trusted guide to doing business in China”.
From setting up a company and sourcing products to building joint ventures, establishing manufacturing operations, and hiring the right talent — we make China work for your business.
China is the world's second-largest economy and the manufacturing hub of the globe. But navigating its regulatory landscape, business culture, and commercial ecosystem is not straightforward — particularly for foreign businesses entering for the first time, or scaling beyond their initial foothold.
At Critical Friend Advisors, we bridge that gap. We combine deep on-the-ground knowledge with a pragmatic, commercially focused approach that keeps your goals front and centre. No jargon. No unnecessary complexity. Just clear, honest guidance from people who know China.
Our Services
Business Setup & Market Entry
Entering China requires careful planning, the right legal structure, and a clear understanding of the regulatory environment. We guide you through every step — from initial feasibility to your first day of trading.
Market entry strategy and feasibility assessment
Legal entity selection (WFOE, RO, FIPE)
Company registration and licensing
Banking, accounting, and compliance setup
Registered address and operational infrastructure
Government liaison and regulatory approvals
Product Sourcing & Supply Chain
China remains the world's most powerful manufacturing and sourcing ecosystem. We help you find the right suppliers, negotiate the best terms, and build a supply chain you can trust — without the risks that come with going it alone.
Supplier identification and vetting
Factory audits and quality assessments
Price negotiation and contract structuring
Quality control and inspection management
Logistics, customs, and import/export guidance
Ongoing supplier relationship management
Strategic Advisory & Ongoing Support
China is not a one-time project — it's an ongoing relationship. For businesses already operating in China, we provide continuous strategic support to help you adapt, grow, and navigate change as the market evolves.
China business strategy reviews
Market expansion and new city entry
Regulatory change impact assessments
Risk management and crisis support
Board-level China advisory
Exit strategy and divestiture planning
Alan Ball is a Nottingham-based business advisor, turnaround specialist and author of Planning a Sustainable Turnaround. Through Critical Friend Advisors he works with SME owners, family firms and boards across the UK, and with UK companies doing business in China.