Alan Ball, business advisor and founder of Critical Friend Advisors, Nottingham

Alan Ball is a Nottingham-based business advisor, turnaround specialist and author of Planning a Sustainable Turnaround. He holds a Masters Degree with Distinction in Psycology in Coaching. Through Critical Friend Advisors he works with SME owners, family firms and boards across the UK, and with UK companies doing business in China.

Hi,I’m Alan Ball .

Solid Track Record

Clients repeatedly choose Critical Friend Advisors because they feel the authenticity of our commitment to them. We partner with clients across industries to put strategies into practice for elevating organisational performance, reimagining the employee experience, and seizing change as an opportunity to innovate. Our deep understanding of business sentiment forms the basis of tailored solutions that create lasting and meaningful impact for our clients—and we do it creatively and quickly, without the rigid corporate machinery that can stifle ingenuity.

With over 40 years of experience in the UK, USA, China, and Australia, covering industry sectors including manufacturing, F&B, Wholesale Distribution and Local Authority, we have experience dealing with both corporate clients as well as family enterprises and SME’s.

Responsive

Each project is different, but they all have one thing in common—a need for decisive, informed, and sometimes, urgent action. And because that need is at the heart of everything we do, it has come to shape every aspect of our business.


Our Mission

Our daily mission is to enhance the businesses and personal lives of our clients through our services, guidance, and enthusiasm for building long-standing relationships. We are dedicated to providing clients with an objective viewpoint and insightful advice on whatever challenges they bring to the table. Finding innovative solutions is what drives our professionals and helps our clients succeed.